Company Spotlight: 100% Pure
There are so many wonderful natural beauty brands that have so much to offer. 100% Pure is one of them and they caught my attention right away because of their name. Completely pure ingredients? Could we want anything more?! I decided to look into this company so I could tell you all about it and what they offer for us.
100% Pure holds their company mission to high standards. They are committed to producing the purest, healthiest products and educating everyone on why being 100% pure is so important. They strive to live with compassion, kindness, and empathy, and also stive to be environmentally sustainable. Their goal is to improve the lives of 6 billion people and animals while being charitable and giving back to their global community.
Founders Susie Wang, James Wang, and Ric Kostick, all have similar missions to create the absolute healthiest, purest, most nourishing formulas, produce the highest quality products, and to make the biggest, positive change.
Their natural ingredients are all the hype. They are guaranteed PURE, naturally pigmented, completely cruelty-free and ingredients are sourced. All of their guarenteed pure formulations adhere to strict purity standards and will never contain harsh or toxic ingredients. Naturally pigmented means that they source their pigments from fruits, vegetables, tea and cocoa to avoid commonly used FD&C colorants and heavy metal dyes. When they say cruelty-free the mean it, their commitment to animal welfare means that they will never, EVER test on animals and that their products will always be certified cruelty-free. Lastly, ingredient sourcing is a painstaking process they go through to make sure each ingredient sourced is never animal sourced.
How does 100% Pure define natural? Simply put, it is an ingredient or formula composed of plant, mineral, and or/marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing.
Their core mission is rooted in improving the lives of humans and animals across the globe. 100% Pure is currently working on multiple projects within the global community, through inspiring and innovative partnerships with Leaping Bunny, Wags and Walks, and Kitten Rescue to name a few of many. When you purchase 100% Pure products, for every order, the company donates one bowl of dog food. They partner with a local factory to produce nutritious vegan dog food, and the food that is donated is delivered and fed to dogs at local shelters.
This brand takes a stand for sustainability efforts tenfold. Their conscious business practices are designed to make a lasting positive impact on local and global communities, and they are committed to evolving in support of a more sustainable future. 100% Pure is proud to claim that they are ‘clean to the core’. all of their formulas are biodegradable, meaning they are non-toxic and safe for our planet’s ecosystems. They also use conscious packaging, they vow to reduce petrochemical-based packaging by 75% and replace all packaging with post-consumer recycled (or recyclable) materials by 2024. 100% Pure also uses eco-friendly shipping, they ship orders in recyclable shipping boxes, and protect products from damage with biodegradable packing peanuts made from corn starch. This company has also made an outstanding climate impact. Their CA headquarters has been awarded the “Green Business Certification” and they’ve planted hundreds of thousands of trees with Trees for the Future. Lastly, they truly define ‘beauty doing good’. 100% Pure partners with local and international organizations to support heath and wellness across the globe. They donate nutritious meals to shelter dogs, plant trees to foster local economies in Africa, promote education on breast cancer awareness, and share essential resources with Bay Area families in need.
100% Pure is a wonderful shopping destination for all your clean beauty needs. They sell everything your skin care or make up routine could need. Check out are article on what to shop for here.
