The Best Clean Makeup Brands to Shop From

Finding 100% clean makeup brands is getting trickier to do as clean beauty is becoming more popular with customers. This is because many companies are greenwashing their products, which means misleading customers into thinking products are cleaner than they are. Do not let anyone confuse you.

Below we have comprised a list of the best clean makeup brands that sell products that are truly good for your skin and the environment. Keep reading to find out more about the makeup brands you can trust!

Ilia

All of Ilia’s makeup formulas are made from scratch and they’re as clean as can be. Their radically safe and potent formulas truly revive your skin. This brand also ensures that their products protect your skin from the environment, in order to maintain a youthful look for years to come. Ilia sees skincare and makeup as one, and early on realized botanicals were not going to be enough. All of their potent formulas are designed with active levels of skincare ingredients that shield skin from environment stressors. Many of their products are multi-use and made for easy application on-the-go. For Ilia, it all comes back to vibrancy, vivid washes of color, and a fuss-free philosophy with a focus on making your skin look and feel alive.

Shop Ilia Beauty here

100% Pure

As their name suggests, this makeup brand makes the most natural clean makeup possible. 100% Pure produces makeup that is formulated with essential oils, naturally occurring vitamins, minerals, and powerful antioxidants. All of the dyes used are naturally derived from fruits. Aside from makeup, the fully vegan brand also offers a wide range of skincare, haircare and body products, making it a one-stop-shop for all natural beauty lovers.

Shop 100% Pure here

Pacifica

This 100% vegan and cruelty-free makeup brand is on a mission to make beauty more accessible, without compromising their standards, quality or customers’ expectations. Their formulas combine nature and science and are made with intentional ingredients for real results. They have a strict Compassion Standards, which includes over 1,800 ingredients they refuse to put in their products. Pacifica’s core value is compassion and they have been beauty activists since 1996!

Shop Pacifica here

Well People

This super clean and super conscious beauty brand makes gorgeous minimalist makeup, and it’s especially perfect for any of you who are going for the ‘no makeup’ makeup look. Well people makes cruelty-free, vegan-friendly and handmade products handmade in the US from all-natural ingredients. They use botanical and organic ingredients like Green Tea, Pomegranate, Rosehip, and Broccoli Seed Oil to deliver high-performance products for glowing, healthy-looking skin. A huge plus is that their products are extremely affordable.

Shop Well People here

Lush

Lush offers a plethora of cruelty-free vegan makeup products online that are worth knowing about. They have an impressive variety of lipsticks, skin tone-inclusive naked foundations, glow sticks, concealer sticks and much more! This brand offers many multi-purpose products and everything comes with minimal or no packaging. Lush’s innovative makeup is designed to fit all makeup routines and skin types.

Shop Lush Makeup here

Rituel de Fille

This brand is ideal for anyone looking for statement makeup that is made sustainably and ethically. Rituel de Fille has a new vision for beauty that is inspired by the magical side of natural ingredients. They try to use the fewest ingredients possible. All of their colors are made by hand, using artisanal processes that irreplaceably shape the final product. Rituel de Fille is loved by many of the world’s most accomplished makeup artists, and for good reason!

Shop Rituel de Fille here

Cocokind

You will find some amazing (and affordable!) organic makeup options made by Cocokind. They make the best use of natural ingredients that don’t harm your skin, and they also offer a large collection of skincare alongside their makeup line. All formulas in the Cocokind line gently deliver the function they promise as well as hydration, skin barrier support, or both, which this brand believes are the requirements for glowy, happy skin.

Shop Cocokind here

RMS Beauty

RMS Beauty is a top player in sustainable makeup. Their natural products are made from organic food-grade ingredients and are packaged in recycled glass spots and boxes made from 80% postconsumer recycled fibre. The brand selects their ingredients carefully to ensure they have a long shelf-life, ensuring that you get to use every last bit of the product without any preservatives and other chemicals needed. Their beauty products are made to enhance your natural beauty without drying out or otherwise irritating your skin. The products are healing and nourishing rather than damaging.

Shop RMS Beauty here

Kjaer Weis

Kjaer Weis sells luxurious makeup that is extremely kind to your skin. They make products with ingredients of integrity and take the clean beauty concept to a higher level with discerning standards for safety, performance and good-for-you ingredients. Kjaer Weis certified-organic formulas are also proudly cruelty-free and gluten-free. Created from the highest quality materials sourced from around the world, each ingredient in a Kjaer Weis product has been carefully considered for its ability to work with the skin, not against it.

Shop Kjaer Weis here

Kosas

This is clean makeup for skincare freaks, as they put it on their website. Kosas offers next-level clean beauty that’s about revealing, expressing, and feeling comfortable in your skin. It’s quick and easy makeup that is clinically proven to actually make your skin better. Their skin-improving makeup has super nourishing ingredients at active levels which bring real skincare benefits such as hydration, soothing, brightening, plumping and more.

Shop Kosas here

Juice Beauty

Juice beauty crafts minimal makeup essentials from certified organic ingredients sourced locally. All of their products are plant-pigmented, to ensure that they are gentle to your skin. The founder of Juice Beauty, Karen Behnke, had a goal to create luxurious organic formulations that performed better than conventional beauty products. Karen believed that by formulating with an antioxidant-rich organic botanical juice base, rather than PEGS/petroleum derivatives or water, and combining it with powerful skincare ingredients she could create makeup that gave better results than other types of beauty products already on the market. She succeeded and Juice beauty has since pioneered and radically transformed the chemistry of beauty.

Shop Juice Beauty here